Using EDlumina CRM to Grow Schools:

Cameo College of Essential Beauty

The Cameo College of Essential Beauty is a Utah-based college that trains in cosmetology, hair design, nails, and esthetics to a student body that typically boasts 200-250 students. Brenda Scharman, the owner of Cameo College of Essential Beauty, was kind enough to share with us why Cameo has utilized the EDlumina CRM for nearly 10 years, and how it’s been an integral part of Cameo’s success and recent growth.

How Cameo Uses EDlumina to Improve the Admissions Process



  • Cameo’s website is connected to EDlumina, capturing all new leads for their beauty school programs
  • All leads are engaged via automated email and text messaging
  • Admissions representatives utilize EDlumina to track the entire new student admissions process from lead to enrollment
  • Improved admissions reports on a wide array of operational data
  • All communications with prospective students are recording for quality assurance and compliance, improving risk management
  • Personalization tools provide increased student engagement
  • Centralized access for all admissions staff and the Cameo leadership team

We’re excited to share that Cameo’s enrollment at the beginning of the most recent school year, with 75 new students, was at its highest point in the school’s history, requiring Cameo to pause new admissions and create a wait list for the following year.

Anthony Civitano

Chief Operations Officer
Former Cosmetology School Owner, Director and AACS Board Member

The EDlumina CRM has helped cosmetology institutions like Cameo ease the admissions process and ultimately increase enrollment.

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Cosmetology Schools We Work With

From institutions of higher education, to career schools and corporations, whether a new vision or already established, Cyanna can help you achieve your goals.

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