Brand and Marketing

Brand development and execution

Your brand is more than how you look. It’s the representation of everything you stand for and the promise you make to your audience. We’ll help you make sure it’s stunning, memorable, and crystal clear.


BRAND STRATEGY

Working directly with you at every step, we’ll create a brand strategy that makes sense for your organization, and serves as the foundational direction for every tactic you implement.

What a brand strategy includes:

Analyzing competitors
Establishing market positioning and key messages
Defining audiences and competitive advantages
Determining brand image and personality

BRAND CREATIVE

Guided by your brand strategy, we’ll develop a creative vision that makes you stand out in the market, clearly communicates the value you provide, and provides the consistency that makes you recognizable over time.

Brand creative components:

Creating a logo and identity system
Developing visual language
Defining how the brand sounds

BRAND TACTICS

We’ll apply your brand platform to specific tactics to create a suite of compelling communications.

Common tactics:

Digital, including website development and social media
Print, including brochures, viewbooks, and direct mail
Environmental design
Video

WHO WE WORK WITH

We execute branding initiatives for institutions of all types and sizes, including colleges, universities, trade schools, career schools, K-12 schools, and ESL schools.

Let us show you what Cyanna can do for you.

CONTACT US