Video can do a lot to enhance your digital presence. It can not only showcase the culture and emotion of your school like no other medium, it’s also a great tool for how-to’s, quick tours, and introductions to key staff. A well-produced video is also the perfect delivery system for lecture content students can access any time.
We recently welcomed a new member to the Cyanna® team (pictured above!) to support our ever-expanding video capabilities. You’ve already seen some of his work. And you’ll see more later this summer as we begin releasing our State Authorization courses and other continuing ed options.
In between his shooting and editing schedule, we asked him to write up a few tips for producing great video.
Hi, I’m Matt Lewis – the video guy! I’ve had the opportunity to meet and talk to some of you. And some of you I’ve “met” while editing a video you were in. So officially, its nice to meet all of you and be a part of Cyanna®!
Here are some quick video tips to keep in mind if you think “Matt seems like he knows what he’s talking about.”
1. Planning is key (until it’s not).
Take time to plan for what you want the end product to look like. When you have a solid understanding and goal of what the feel of the finished video should be, you’ll be more likely to achieve this during the shoot. Plan as much as possible. And plan for a few things to not go as planned. You can always count on some sort of minimum chaos. Just don’t lose your head. It may seem like a big deal at the time, but roll with it. Some of the best scenes come from last minute improvisation while filming.
2. Keep in mind the full video process.
Making a video isn’t just about the day of the shoot, although that day’s pretty important. Keep in mind the steps that follow. What makes editing the footage easier? Are certain shots needed or will they just be an extra five minutes of viewing time wasted? You need enough footage, but too much can drag out the editing process. And set realistic expectations about how fast you’ll be able to see a completed video. Editing, coloring, music selection, sound engineering, adding titles and animations — all those extras that make a polished product take time.
3. Location, Location, Location.
One of the biggest godsends and misfortunes when filming is location. Locations can make or break a video. If you’re shooting outside a studio, scout locations well before the day of your shoot. Remember that how a setting looks is just part of the equation. Consider factors that may be unpredictable on the day of your shoot like light, weather, and outside noise. Make sure you have a plan to control for those.
The beautiful wall of windows in this classroom looked great when we scouted in an afternoon, but when we came back to shoot the following morning, we realized that they were facing east, and the sun was hot and blinding.
4. Teamwork makes the dream work.
Making videos can be a challenging process when multiple creative types come together. This is also what makes it so great. So many minds come together with their own determination to make the best video possible. So listen… Listen to everyone and hopefully they listen back. And get everyone on the same page before the day of the shoot. That way, on shoot day, everyone is working towards the same goal, and you’ll be able to crank out an awesome product.